Parkridge Health System staff put their signatures on one of CARTA’s downtown electric shuttles during a special celebration held last week at Parkridge Medical Center in recognition of a new advertising campaign centered around the hospital system’s employees.
“Our employees are at the heart of everything we do at the Parkridge hospitals, which is why we chose to emphasize that hospitals don’t heal people, people do.” said Parkridge Health System President and CEO Darrell Moore. “It was natural for our staff to serve as the faces of our new advertising.”
Personnel from all three Parkridge campuses were chosen to represent the system in the new campaign. In addition to the buses, the campaign includes billboards, print ads, television commercials and more.